My vision of time and perseverance
Creating a fashion house is not just a dream, it is a vocation that requires mastering the art of patience.
My name is Hind Kroussa . Behind the brand that bears my name lies more than just a project: it's the fulfillment of a childhood dream. Today, I combine my career as a retail director in the high-end sector with the step-by-step construction of my own fashion house. Every hour I dedicate before and after my workday adds another stone to this building.
The workshop: where discipline fuels passion.
My philosophy: Mastering time
Time is our most precious commodity. I've learned that it's impossible to do everything, but it's vital to choose what truly matters. To avoid feeling scattered, I took a productivity course that transformed my daily life.
- Optimize every hour to eliminate procrastination.
- Define clear priorities to get straight to the point.
- Protecting oneself from social and digital distractions.
My schedule is now a meticulously choreographed routine. I get up early for my sketches and strategy. The day is dedicated to my salaried responsibilities, while I delegate urgent tasks to my business partner. In the evening, each piece comes to life thanks to my freelance tailor in Paris, shaping the brand's bespoke future.
A discipline fueled by passion
This pace is demanding, but deeply rewarding. I conserve my energy by going to the gym three times a week and setting aside a precious evening with my loved ones. I don't put undue pressure on myself: I know this dream is coming true, fueled by unwavering determination.
The future of Hind Kroussa Paris
I'm currently finalizing a new collection that will be unveiled in early 2026. This launch will mark a turning point. Follow the adventure, because this is just the beginning of a long journey. One thing is certain: I won't give up.
"And you? How do you manage your time when pursuing your dreams? Share your thoughts in the comments, I would love to read them."
